SERIES 2 - TRAILER

TRANSCRIPT

Ete Davies - COO, Dentsu Creative

Advertising has unique power to spread ideas and shape behaviours.

To change society and invent the future.

Its science underpins some of the most pressing battles facing humanity, from the way we mobilise to combat climate change to the fight against disinformation in health and global politics, to the fight against prejudice and poverty.

But while governments have struggled to keep up, nobody knows the stakes better than the very people who shape behaviours and planted powerful ideas for decades.

So, is it time for those specialists from the world of advertising to step forward and what might our solutions be to some of humanity’s biggest problems?

In this series, we assemble some of the sharpest, most forward focused minds from the world of advertising to tackle these daunting yet fascinating questions.

Welcome to Conscious Thinking, a podcast from the Conscious Advertising Network.

I’m your host Ete Davies, COO across EMEA for Dentsu Creative, which is Dentsu International’s Global Advertising & Marketing network. 

I’ve spent twenty years in advertising & marketing industry, working with global and local brands, ranging from the well-loved to the institutional, through to the new breed of tech start-up.  Throughout my career, I’ve witnessed and been a part of brand marketing that has affected culture, impacted society and driven behaviour change.  I’ve experienced first-hand the power and influence of advertising when it’s used both positively and negatively.    My belief in the importance of responsible, net positive advertising and how that aligns with CAN’s manifesto, is what drew me to work with them on this podcast.

Founded by Jake Dubbins and Harriet Kingaby, CAN is a UK based, international coalition of 150 advertisers, agencies, tech providers and civil society groups whose mission is to break the economic link between advertising and that harmful content that divides communities, excludes diverse voices, exploits children and undermines scientific consensus. 

CAN strives to ensure human rights are central to commercial and political decision-making in relation to advertising. 

Its mission is built around seven manifesto points which serve as positive steps within and outside of the advertising industry.  These manifestos cover: anti ad fraud, diversity, informed consent, hate speech, children’s wellbeing, misinformation and climate & sustainability. 

Over the course of this season’s podcasts we’ll be exploring each of those manifesto points in light of topical issues and events happening across the world.  I would encourage you to learn more about CAN, its team and manifestos, via their website at www.consciousadnetwork.com